This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor - and beyond. This berry soda with 5.8 alcohol is made from a delicious and easy-drinking blend of berry flavors and wild juniper berries for a uniquely thirst-quenching beverage that’s perfect for any occasion. After dropping the Long Drink, the company tells Brewbound that they will focus more attention on those already-established brands. Introducing Bevy Long Drink, a hard soda inspired by a traditional Finish cocktail called the Long Drink. The Boston Beer Company oversees production over other high-visibility products such as Truly seltzers, Angry Orchard ciders, and Twisted Tea. The company states that it should have started offering the Long Drink on a smaller scale, rather than launching such a boundary-pushing product nationally. In March, the company launched a $10 million ad campaign, including a pool party commercial, to bolster Long Drink sales, according to Brewbound. It’s 5.8 percent ABV and was originally introduced in November 2022. As a FMB, the line features flavors of juniper and citrus and is available in three flavors - Hard Citrus Refresher, Hard Berry Refresher, and Hard Lemon-Lime Refresher. The Long Drink mimics the traditional Nordic cocktail that combines gin, grapefruit soda, and tonic, according to the company’s website. So, this truly isn’t a goodbye - it’s more like a “see you later.” In an email, senior communications manager Brittany Zahoruiko tells VinePair that Boston Beer Company “believe that Bevy is a great-tasting product that is just a bit ahead of its time,” and it will “look to reintroduce it to select markets in 2023.” This week, the company announced the retirement of the canned beverage that was launched less than a year ago. Watch popular content from the following creators: Makayla DeKock(makayladekock), Neeraj Badshah(badbeveragesonly), Chris Brewi(chrisbrewi), RockinRBar(rockingrbar1), Tommy Beers(beerreviewsnj). “A Refreshing Take On A Finnish Cocktail”Īdd Hello - Martin Solveig (Feat.For something called the Long Drink, this malt beverage had a relatively short lifespan.īoston Beer Company will say goodbye to its innovative Bevy Long Drink, a fermented malt beverage modeled after Finland’s beloved national drink. Discover short videos related to Bevy long drink on TikTok. bexgowen Summary: Dean Winchester agreed to sing at his ex-girlfriend’s wedding for the sole purpose of getting revenge on her for cheating on him. Bevy Long Drink is constantly expanding, so the beer company may find its way to a store near you soon. With a refreshing citrus taste and a dash of alcohol, it's a great way to chill out and enjoy the good times. In a snowy landscape, Bevy Long Drink shows off its new refresher drink the Hard Citrus Refresher.
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